Web Publishing – Podcasts and Vlogs
Nov 14th, 2009 | By Kevin | Category: bloggingThe Web is a constantly growing community. This chameleonic universe seems to have a life of its own, seems to breathe and to give birth to worlds of marvel and wonder. Indeed: don?t you wonder what makes so many users submit their content to Google Video or YouTube? Aren?t you amazed by the constantly growing number of podcasts available online?
A new band uses a podcast platform to make its songs known; a wannabe actress becomes an overnight online success (many of you are probably familiar with the lonelygirl15 case) and fails even faster than she rose when the truth comes to light. A. Matt Cutts instructs the webmasters on SEO techniques via his blog and Google Videos. The point is: if you have an idea, if you think your message is worth a podcast or a Vlog, welcome to the Web: your own broadcasting platform.
Here anybody can become a star. All you need is a microphone or a camera and you could start publishing your own videos and sound files free of charge and even make money put of it! Online publishing should be redefined. We speak no longer about ?setting up a website?. We speak about creating a website that converts, an interactive tool that will give the users a reason to come back, to bookmark or to talk about you or your business.
If you want a free podcast platform Mypodcast.com is the right place to start and ?practice? your skills. They offer free hosting, free tools to create your own podcast, easy setup and a few other advantages. This is a good idea if you want to ?podcast for fun?. But if you are serious about your podcasting, if you have a serious business and want to use such a channel to deliver the news to your clients in a modern, accessible format, you should certainly publish your podcasts on your own domain. Publishing video logs is quite easy: with YouTube?s embed function you could upload the videos on YouTube and then simply include them anywhere you?d like on your blog or website. If you have many friends who blog you could send them the link to the YouTube page where your video is hosted and they?ll be able to generate some buzz for you either by blogging about your vlog and posting a link on their sites or even embedding your video entry on their blog.
You really don?t need a lot of experience to publish videos online. Just upload your files and let the automatic software of Google or YouTube (owned by Google) do the rest. Then take the code and start promoting your material as you consider fit. But do remember to read carefully the publisher TOS of any site or platform you might use to broadcast your sound and video materials. Also, to ensure accessibility, provide a text version of your files as well. Although podcasts and vlogs are pretty reliable publishing tools, not all the Web users are able to take advantage of these new technologies: some have really slow Internet connection, others don?t have the necessary software installed (for example Flash to watch Google videos) and many use text based browsers to surf the Web faster.
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Michael Russell Your Independent guide to Publishing |
Originally from Wisconsin, I moved out to Salt Lake City over ten years ago on a six month software development contract. I now have over 15 years in software development, and was introduced to internet marketing back in 2003. During the wild west days, our business focused on content sites for Adsense revenue. As it became harder and harder to keep up with the search engines, our business has evolved, and forced us to focus on building lists and creating products. We now have a list of about 5000 interested in goal setting, and a small internet marketing list of about 500.